motorcyclinguk

Experiences of a 70's motorcyclist

Seventies biking nostalgia:

Seventies motorcycle sales brochures

In the Seventies motorcycling was a boom industry thanks to the Japanese imports which were rapidly hitting our shores. The sales world had a field day promoting this new range of exotic machinery. This could be seen in the sales brochures of the era. Many different tactics were in use. Some brochures would quote performance figures and tech specs fronted by detailed pictures of exotic engines and parts, some would reach out to the sensible commuter to prise him or her away from their trusty oil leaking British bike and some would rely purely on large, high quality photos of the new breed of machines. And then there were those who relied on the age old method of using girls. See if you remember any of these:

motorcycle mechanics magazine circa 1975

This was a typical advert of the era suggesting to us impressionable teenage boys that ownership of such exotic machinery would bring rewards in the form of leather clad babes only too keen to share our new found interest.

Unfortunately, it never seemed to work for me!

Here was a British ad from not long before. Again, this made you want to be part of the new, cool bike riding set. It never did any harm to BSA Bantam sales. That's for sure.